Taobao free essay sample

Alibaba Group’s inspiration for differentiating into the customer business with the dispatch of Taobao was predominantly a result of the ascent of eBay in China. Jack Ma, the author of Alibaba, saw that the section of eBay through EachNet, which held a 85% piece of the pie, was a danger to Alibaba. He was particularly worried that the ascent of eBay would infringe their current B2B business. Jack additionally noticed that the line among people and private companies are foggy, implying that he realized that once eBay had hold of the individual venders or customers in the market, it would be simpler for them to get a toehold and progress to the SME section. Also, Alibaba has involvement with the B2B showcase, which helped SME grow their organizations on the web. Alibaba has Alipay, which they have encounters in dealing with the Chinese business culture and installment technique that helped Alibaba expand into Taobao. The outer ecological factors likewise had an impact in the dispatch of Taobao. The expansion of web and broadband clients infiltration rate, increment inspiration by the two dealers and customers, high innovative development rate are not many of the variables that impact Ma’s choice. Also, since eBay had not begin moving towards B2B yet, Alibaba’s bunch chose to be proactive and moved to catch the C2C fragment. 2. How did Taobao beat eBay? There are numerous perspectives to how Taobao pushed forward eBay with factors: Familiarity with Chinese feel and inclination Jack Ma being a Chinese and serving the Chinese market for an extensive stretch comprehended what the (chinese) purchasers needed. He needed to saturate Taobao with a solid neighborhood culture that mirrored a profound comprehension of Chinese customers and a mentality of casualness. At the point when it came down to the little subtleties, he needed to separate it as much as could reasonably be expected. For the site interface, they considered that Chinese buyers like occupied website compositions with solid hues though contrasted with the westerners who favor meager destinations like Google’s, however Chinese clients need their locales to be uproarious, with bunches of connections. Taobao’s Trust Alibaba Group realized the Chinese business culture, which is not the same as the western’s culture. One of the thing that matters was trust, which Chinese effect and cognizance based trust are exceptionally interlaced dissimilar to westerners that keep it isolated. Along these lines, Taobao created components to help make trust. Enlistment utilizing national personality card and financial balance Distinguished the person’s notoriety as a merchant and a purchaser Facilitate correspondence among vender and purchaser through texting Alipay’s paying framework was the most basic to Taobao’s achievement. It is an escrow administration intended to take out settlement chance among clients and venders. It lets clients to make online installment and just when the things are gotten and recognized by the purchasers, the merchants at that point get installment. Such secure exchange instruments and different systems Taobao has created permitted them to manufacture trust among purchasers and venders. While Alibaba bunch was concentrating on the venture into the C2C advertise with Taobao, Eachnet was concentrating on worldwide development. Additionally, the posting on eBay costs up to 3RMB and exchange charges up to 2% of the thing esteem, contrasted with Taobao where they are free, which helped them secure an enormous and developing faithful client base. 3. Should Ma actualize Zhao Cai Jin Bao? Why or why not? Zhao Cai Jin Bao administration offered the chance to offer on catchphrases to impact the request where indexed lists for recorded things would show up. They likewise offered pay-for-execution contracts. Venders would need to pay their offer just if a client really purchased the promoted item. As I would like to think, Ma ought not execute Zhao Cai Jin Bao. This is on the grounds that Taobao prided them by the idea of free help. On the off chance that by executing Zhao Cai Jin Bao, clients may feel this administration is a shrouded administration charge that conflict with Taobao’s guarantee to give web based business administrations to free. The purchasers were likewise worried that dealers would give the expense to them through expanding costs of the things. Moreover, a few merchants had abused Zhao Cai Jin Bao administration to draw in clients to their customer facing facade. This is finished by forcefully offering on watchwords however recorded the important items at absurdly significant expenses. This pulled in purchasers to their site where they would discover different items that were all the more seriously valued. Simultaneously, the vender didn't have to pay Taobao for their offers in light of the fact that nobody would purchase the overrated things. 4. What do you believe is the most proper approach to adapt Taobao? To keep up its unique free web based business benefits and broaden from it, Alibaba propelled Tmall, which is like a disconnected shopping center, where various classes are on various virtual floors. The distinction between Taobao is that the shippers must be confirmed, pay both enrollment and exchange charges. This permits Alibaba gathering to adapt the traffic from Taobao. Many marked providers have set up their official stores on Tmall. Also, since Taobao is the biggest retail site in China, with the quantity of exchanges they have every day, Taobao has been gathering gigantic measures of information on the entirety of its exchanges. This informational index could give a gold mine of data on the shopping propensities for its clients. With the gigantic measure of data, there are numerous publicists who are happy to pay for these buyer information. In addition, there are numerous dealers on Taobao selling similar things, there should be a route for the vendors to improve their situation or show their things. One way is utilizing commercials on the site pages as an afterthought or underneath the query items.

Google and Microsofts Financial Management

Google and Microsofts Financial Management Plan of action Core Business Google has promotions, search and applications as the principle center organizations, search is the fundamental center innovation of Google; advertisements are their basic business recommendation; while applications are their umbrella over their online programming, which can be surveyed anyplace and at whenever (Google.com, 2011). Google search produces file of pages that can be found and returns most pertinent results by surveying at any rate 200 quality aspects.Advertising We will compose a custom research project test on Google and Microsoft’s Financial Management explicitly for you for just $16.05 $11/page Learn More The inquiry and promotions are isolated in that while looking through advertisements show up where they are appropriate, the promotions offer supportive data for business enquiry. While applications are online arrangement of coordinated effort and specialized apparatuses that empower all the users’ information and applicatio ns to be put away on the web (Google.com, 2011). Microsoft center business then again, include: Server and Tools, Microsoft Business Division, Windows and Windows Live Division, Entertainment and Devises Division and Online Services Division (Microsoft.com, 2011). The company’s portions offer administration with complete money related viewpoint of the key organizations. These fragments encourage arrangement of destinations and procedures across deals, advancement, showcasing just as administrations associations, they additionally offer a structure for discerning and ideal distribution of deals, improvement, advertising just as administrations assets in the organizations (Microsoft.com, 2011). Plant and additionally benefits Google’s items and administrations incorporate; first, search that has things like Rich Snippets, Music Search, Google Suggest, Real-Time Search, Integrated devices, video, Finance, Images, News, Book, Groups Information, and Blogs among others (Goo gle.com, 2011). Besides, promoting that incorporates Google Search, Google Display (Google-claimed Sites, and DoubleClick advertisement Exchange), AdSense, Google Mobile, and Google Local. At long last, applications items like Google Docs, Google schedule, Gmail, Google Groups, Google Reader, Google Sites, YouTube, and Blogger among others (Google.com, 2011). Then again, administrations and results of Microsoft incorporates; telephones, servers, clever gadgets and PC’s working frameworks; server applications implied for the spread registering situations; arrangement applications for business; profitability applications; server and work area the executives instruments; web based promoting; computer games; and devices for programming advancement (Microsoft.com, 2011).Advertising Looking for research project on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Besides the firm structures and furthermore sells equipment along with extras for Xbox 360, equipment items for Microsoft PC, Xbox 360’s Kinect, and Xbox 360 amusement and gaming console (Microsoft.com, 2011). The firm likewise offers item, arrangement and counseling bolster benefits just as preparing and ensuring PC framework designers and integrators. Microsoft gives cloud-based arrangements, which offer customers with administrations, programming and substance by means of the web through pooled processing assets arranged in incorporated information center points (Microsoft.com, 2011). The executives style Gates has overseen Microsoft from its foundation up to now as a â€Å"software giant† using rather strange initiative style. The accomplishment of Microsoft and Google is connected to reasoning just as training of the worker initiative. The most famous guidance is â€Å"it is tied in with encircle yourself with keen individuals and escaping the way,† as expressed by Bill Gates, Microsoft’s Co-organiz er (Brown, 2007). Apparently Sergey Brin and Larry Page, Google originators, have additionally actualized this administration technique for Google, which has made it to be fruitful by dispatch new administrations and items as examined above, making the Google’s stock to increment from its IPO’s cost of around $85 to the most current of about $588.19 (Elmer, 2011). Microsoft is likewise progressing admirably. Development track record Google is seen as the greatest web crawler on the planet, since it offers a simple to-utilize, and free administrations, which over and again returns material results at an extremely fast. Be that as it may, its core is promoting which is profoundly productive, exceptionally fruitful just as profoundly inventive plan of action for improving publicizing industry. Alongside a consistently developing scope of various new assistance and item foundations at the inside, Google’s principle focus is to use a significant number of these so as to drive improved traffic to Google ever-expanding portable, on the web, and destined to-be disconnected, salary streams from promoting. Google orders practically 32% of the piece of the overall industry through AdWords and AdSense in the web based promoting. Therefore the firm’s stock costs have altogether expanded (Innovationleaders.net, 2010).Advertising We will compose a custom research paper test on Google and Microsoft’s Financial Management explicitly for you for just $16.05 $11/page Learn More Given the Microsoft’s scale, size just as its prosperity level, it is unsurprising for Microsoft to draw analysis. For example, the year 2007 was a terrible year for the firm since European Commission and US Justice Department made a move restricting the firm’s â€Å"monopolistic† rehearses just as the media laughing about Zune, music offering, alongside breakdowns in Vista while all together creation compromising commotions on the ascent in agitatin g contention from Google (Innovationleaders.net, 2010). Despite this, Microsoft earned $51 billion as income and continued with advancement, staying among the main 10 organizations putting resources into Research and Development globally. Microsoft has a main reputation in the area in obtaining of licenses, keeps proceeded with natural development, gives work to around 79,000 people in 102 countries and is right now abusing skill just as change through procurement (Innovationleaders.net, 2010). Budgetary proportion investigation The liquidity proportion as estimated by current proportion shows an expansion in Google’s liquidity position from the year 2008 to 2009 yet in 2010 the liquidity position declined suggesting that the firm was utilizing a greater amount of the current liabilities. Then again, Microsoft’s liquidity position improved all through the three years (2008 to 2010) inferring that the firm’s liquidity position was improving as it was utilizing le ss of its present liabilities. In 2010, both firms’ liquidity positions were acceptable since the proportion was mutiple yet Google was progressively fluid. The gainfulness proportion as estimated by Return on Assets shows that Google’s benefit position improved in 2009 by an edge of 2.79% to 16.10% while in 2010 the productivity declined to 14.70%. This implies in 2009, Google’s effectiveness in the utilization of the firm’s advantage for create comes back to the proprietors had improved yet in 2010, Google was less proficient in producing comes back to the suppliers of assets as appeared by the drop in the ROA.Advertising Searching for research project on business financial matters? We should check whether we can support you! Get your first paper with 15% OFF Find out More While as estimated by Return on Equity, Google’s gainfulness expanded from 14.97% to 18.11% in 2009, hence the firm’s capacity to produce comes back to value investors from owners’ provided reserves had expanded. The expansion in gainfulness likewise expanded in 2010 to 18.39% hence the firm’s productivity with which it utilized the shareholders’ assets to create returns had improved. Then again, ROA proportion shows that Microsoft’s gainfulness position declined in 2009 by an edge of 5.58% to 18.71% this implies the firm’s productivity of using the owners’ advantages for create returns had declined. In any case, in 2010, the proportion improved inferring that the firm’s proficiency with which it used its advantages for produce comes back to the suppliers of assets had improved. Also, ROE demonstrates a similar pattern of decrease in 2009 and an improvement in 2010. This implies there was a decrease in benefit of the firm in 2009 and the firm’s failure to create comes back to investors from the owners’ provided assets and the other way around for 2010. When all is said in done, Microsoft is more beneficial than Google thinking about that the higher the proportion the higher the gainfulness of the firm. The influence proportion as estimated by obligation proportion demonstrates that Google’s outfitting had expanded all through the three years. In 2008, 2009 and 2010 the firm raised 11.11%, 11.09% and 20.07% of obligation from the all out capital utilized separately. Google outfitting level was good since the proportion in the three years was under half. Its expansion all through the period was because of increment in liabilities. On the other hand, Microsoft was profoundly outfitted in 2008 as the proportion was over half yet the equipping level decreased in 2009 and further in 2010. Along these lines, in 2009 and 2010 the firm was not exceptionally equipped and the outfitting le vel was good in the a long time since it was under half. In this manner, Microsoft is increasingly equipped contrasted with Google, inferring that Microsoft has a higher money related hazard. Google’s effectiveness with which it utilized its advantages for produce deals expanded in 2009 and declined in 2010 as estimated by Fixed Asset Turnover proportion. This infers in 2008, 2009 and 2010 the firm created $1.88, $2.09 and $1.80 of deals from each dollar put resources into fixed resource. On the other hand, Microsoft usage of the resources for produce deals stayed steady in 2008 and 2009 at $2.04 of deals for each dollar contribute

Implementing Disability Sport in Physical Education Essay

Actualizing Disability Sport in Physical Education - Essay Example The term handicap sports has been really characterized as sports â€Å"designed for, or explicitly rehearsed, by individuals with inabilities. Individuals with inabilities are likewise alluded to as competitors with disabilities† (International Platform on Sport and Development, 2009, p. 8). As needs be, individuals with incapacities are the individuals who are distinguished to have â€Å"long term physical, mental, scholarly or tactile disabilities, which, in cooperation with different hindrances may upset their full and powerful investment in the public eye on an equivalent premise with others† (International Platform on Sport and Development, 2009, p. 8). Game alteration could incorporate utilizing explicitly planned hardware; just as fitting the games and exercises as per the abilities sets of understudies, their scholastic levels, and eagerness for the specific game or physical action. The advantage of this alternative is that it gives chances to incapacitated unde rstudies to take an interest, find out additional, and appreciate playing the games through utilizing particularly structured hardware, and even principles which could essentially be adjusted or adjusted to their different needs. Through partaking, the huge points of interest noted from diving into sports and physical exercises, for example, socialization, sportsmanship, improvement of initiative and cooperation abilities, just as empowering the understudies to plan methodologies for winning are consequently figured it out. Coordinating incapacity sports inside the GPE educational plan would concentrate on the advancement of various abilities. In that capacity, instructors would be fuse structuring or in any event, adjusting the educational plan to create corresponding abilities; just as address full of feeling, psychomotor, and psychological areas. This would necessiate an audit of different... This paper endorses that school chairmen and policymakers who truly think about the decent variety in scholastic prerequisites of understudies from profiting by physical training class would perceive that by fusing inability sports, all understudies †regardless of whether impaired or not - would profit simultaneously. As underscored, â€Å"both guardians and instructors have consistently yielded that people with handicaps who take an interest in sports exercises are less discouraged, perform better scholastically, are increasingly steady in conduct just as in their general social interactions†. In like manner, with respect to the understudies without inabilities, by being furnished with formal instruction on incapacity sports, they would be uncovered on the essential concerns and issues confronting crippled; yet, sports slanted, understudies. This exposition makes an end that the ebb and flow talk has successfully accomplished two-crease destinations, indeed: to clarify the primary advancements inside the domain of executing coordinating incapacity sports inside the physical training educational plan; and supporting the contentions and conflicts through investigations and looks into composed by other legitimate creators regarding the matter. Generally speaking, inability sports ought to be incorported in the GPE educational program to acknowledge critical advantages for all understudies the same: those without incapacities and the individuals who are crippled. The instrumental focal points of urging understudies to create certified excitement in sports and physical activites would add to their general prosperity and improved wellbeing condition all through their lifetime.

Cell Phone in Life Essay

In present day life, PDA is an essential device to all individuals. To everybody, a PDA is an enchantment device, which is a mean of media transmission, an amusement gadget and an extraordinary work supporter. To me, I can't envision how I can live without my telephone. The fundamental capacity of a mobile phone is to associate individuals. We utilize our mobile phones to speak with different ones. For instance, we can converse with guardians and send our adoration to them in a thousand mile away in a second. We can help individuals who are in a crisis with a finger. Or on the other hand just, we can accumulate our companions to hang out mess around with simple calls or messages. A phone is an enchantment instrument, which can assist us with reaching individuals just with a hand. In addition, a mobile phone is an incredible instrument we requirement for our considering and business. At school, a few uses of wireless assistance us taking care of the issues in class. For instance, we can record the talks of teachers in class and watch his talk again at home so as to more readily comprehend the information, or while applying information, we can take a few pictures in the lab class to watch our lab results better. At work, our PDAs can be a USB to store information, or a smaller than normal PC to send our report, and even a little versatile PC to ride the Internet, which is basically imperative to each businessperson. A mobile phone is fundamental to a business person or a student‘s vocation. At last, another preferred position of phones is to engage. In our mobile phones, we can store our main tunes to tune in to when feeling miserable, recordings and photos of our dearest ones to see when we miss them, which makes us more joyful. We can likewise mess around in our mobile phones, helping us consuming off pressure and beginning to feel cheerful once more. Without mobile phones, our life would be significantly less charming. For example, your closest companion is disturbed about issues of her or his family. You can comfort her or him by your main tunes, and afterward search for something fun, similar to game or interesting video to unwind. With a mobile phone, we will never must be dismal for quite a while. Today, everyone gets ready oneself with a wireless, similar to an indispensable thing in their cutting edge life. As the mobile phones are improved with advance capacities, they will make our lives progressively advantageous and agreeable. Individuals are encouraged to furnished themselves with a wireless to improve their lives.

Free Essays on Confucius_Analects

In the Analects, Confucius gives perusers certain rules in regards to how government and authority should behave. Through his engaging content Confucius separates numerous parts of the desires for administering powers. Confucius encapsulates a feeling of conventional and virtues that radiate through in his works. His moderate view shows up all through the Analects as Confucius traces his rules with respect to a real, fruitful government, and the characteristics of a decent lord. Confucius traces the legislature as comprising of three significant practices: filiality, sympathy, and custom respectability. These practices which Confucius depicts generally contain exceptionally preservationist and good belief systems. Each of the three practices pressure the significance of virtues, for example, quiet, populist communications, regard and worry for other people, and respect. Confucius stems out to extend his meanings of the three practices, however the fundamental customary ideas continue as before. Filiality includes setting extraordinary significance on the consideration one has of their relatives, and treating non-relatives as though they were a piece of their family. Confucius discovered this training critical in the public eye, and accepted that if everybody was â€Å"filial and well disposed toward one’s brother†, it would have its impact on the administration and impact it in a positive manner ( 47). Filiality, as per Confucius was a significant key to an agreeable government. As Confucius composed â€Å"A youngster is to be obedient inside his family and conscious outside it. He is to be sincere and loyal, flooding in his adoration for living creatures and private with the individuals who are humane† (45). This optimistic view grasps the ethical belief systems that Confucius looked for after. While a few governments depend on authorizing severe, uncalled for rules to accomplish an effective government, they regularly bring about turmoil and savagery. Confucius advances moral goodness for an ideal oversee... Free Essays on Confucius_Analects Free Essays on Confucius_Analects In the Analects, Confucius gives perusers certain rules with respect to how government and authority should behave. Through his distinct content Confucius separates numerous parts of the desires for administering powers. Confucius encapsulates a feeling of customary and virtues that radiate through in his compositions. His traditionalist view shows up all through the Analects as Confucius plots his rules with respect to a genuine, effective government, and the characteristics of a decent lord. Confucius traces the administration as comprising of three significant practices: filiality, empathy, and custom etiquette. These practices which Confucius depicts generally contain preservationist and good belief systems. Each of the three practices pressure the significance of virtues, for example, quiet, libertarian cooperations, regard and worry for other people, and pride. Confucius stems out to extend his meanings of the three practices, yet the principle conventional ideas continue as before. Filiality includes putting extraordinary significance on the consideration one has of their relatives, and treating non-relatives as though they were a piece of their family. Confucius discovered this training critical in the public eye, and accepted that if everybody was â€Å"filial and benevolent toward one’s brother†, it would have its impact on the administration and impact it in a positive manner ( 47). Filiality, as per Confucius was a significant key to an agreeable government. As Confucius composed â€Å"A youngster is to be dutiful inside his family and deferential outside it. He is to be sincere and dependable, flooding in his affection for living creatures and private with the individuals who are humane† (45). This hopeful view grasps the ethical philosophies that Confucius looked for after. While a few governments depend on implementing exacting, unreasonable principles to accomplish an effective government, they frequently bring about agitation and savagery. Confucius advances moral goodness for an ideal oversee...

18 Tips How to Increase YouTube Subscribers

18 Tips How to Increase YouTube Subscribers © Shutterstock.com | EllicaA great way to start achieving your YouTube marketing goals is to grow your followership or subscribers. YouTube themselves has said that subscribers usually watch twice the number of videos watched by  non-subscribers, and this should be a motivating factor for you to keep aiming at higher and higher goals. This article will take you through 1) how to see where you currently stand, and 2) the makeover: 18 tips to increase Youtube subscribers.HOW TO SEE WHERE YOU CURRENTLY STANDTo know how people are responding to the videos you’ve already posted, check out your analytics. Just click on ‘Analytics’. You will see statistics for all videos you uploaded to your channel. Click the place where it says This Month and select 365 days, last quarter, this quarter or any long time period, to get maximum data. Engagement metrics are important. As long as the channel is your official one on YouTube, or you upload a good number of videos, you should be able to vi ew some engagement metrics such as likes, dislikes, shares, and comments. If you found that you are getting far too many dislikes compared to likes, or not enough shares or comments, it could mean you need a slightly different approach with respect to your video.Click on ‘Audience Retention’ present on the sidebar, and you can know more about the nature of people’s engagement with your videos â€" in particular, the duration of time for which people watch your videos. The top-left corner gives you average view duration. Any value above 50 percent is good, and 65-70 percent is even better. Also, consider individual videos. While one video may show 75 percent for its average percent view, another may just show 30 or 40. For the latter video, you’ll have to do a study into what makes people stop at 1/3rd of the video. Either consider the possibility of improving the video content or of replacing the video with a new one altogether. If people don’t feel interested in watching y our video through or even half of it, it will be extremely difficult to increase your number of Youtube subscribers.THE MAKEOVER: 18 TIPS TO INCREASE YOUTUBE SUBSCRIBERS1. Give them quality and valueThere’s no point in uploading videos just for the sake of uploading them. The videos must be quality, and their content should be of value to the viewers.2. Videos should be consistently good and frequentMake sure all the videos you upload are characterized by quality and value. Post videos frequently so that your viewers can expect something to be on the way soon. If you stick to a schedule, that’s even better. This will get you some followers.Ray William Johnson brought out his Video Blogging channel on YouTube in 2007. His posting of 3 to 4 videos per week consistently made his one of the most familiar YouTube channels with in excess of 10.7 million subscribers and 2.5 billion views.3. OptimizeYou have to think about the keyword applications of the title and description of your vi deo. You may even want to go further by optimizing your channel name and channel page as well. Have a look at the tags in the most liked broadcast in your genre to see whether yours have been properly phrased. Hit on the keywords that your prospective viewers are utilizing in their searches. Hitting the correct keywords is particularly important with respect to the title of your videos which should also be attractive (not ordinary) and grab attention.Don’t resort to spam tactics such as filling the description portion with keyword lists, which are a feature of the most dreadful videos. Spam could cost you a penalty.4. Incorporate annotationsYouTube has a wonderful feature that enables annotations to popup on a video. Annotations are a kind of link that appears on top of a video when it plays, and in the course of specific points as determined by the timestamp. Some of the applications of annotations are:As simple messages that inform people about updates to information present in the video;To incorporate a call to action such as to get the viewer to subscribe;To point the viewer to the like button;To make people aware of free offers, product releases, upcoming tours and so on.Once you have created an annotation, you can personalize the color or font. You can make the annotation stand out or blend in. After that, you can select the points where you want the annotation to begin and end. If you would like the annotation just to come at the close of the video, you can make it begin at a later point in the video. If you would like it to cease at a particular point, you can get that done too. Even linking to your YouTube channel is possible.However fantastic a tool they may be, annotations should be utilized sparingly and chiefly for call-to-action links. The more they are utilized, the greater the probability of users switching them off completely. Try not to use annotations that cover the screen unless you have to modify the information on a whole-page slide of an old video.5. Subscribe to other channelsWhen you subscribe to other channels, the respective creators may feel like subscribing to your channel.6. Start a playlistPlaylists enable you to divide your videos into categories that provide a quick and easy reference for viewers. This is better than just uploading the videos one after the other in no particular category which makes it difficult for viewers to search for videos relating to specific topics (just like looking for a needle in a haystack). When a person is watching videos that appear in a playlist, it typically encourages him to check out more videos, thereby increasing the number of views. Another great benefit of playlists is that they showcase your knowledge of pertinency in your videos.You can create playlists with your content or else, introduce ‘Featured Channels’ in your existing channel. By linking to similar pertinent content, you establish yourself as a straight filter for your viewers, and you invite goodwill from those people who you feature. If the other featured content creators don’t perceive the value of that gesture, all you have to do is tell them to feature your videos. The same applies to reviewing and commenting on other people’s work. The more you involve yourself in the YouTube community, the more video creators and users begin to recognize you and what’s unique about your videos.7. Offer an incentiveEstablish some incentive that would make users want to subscribe. Make it publicly known what your present follower count is and the count you are aiming at, usually a sensible number greater than the current number. After that, chose something to do after the aim/goal is reached. Will you deliver more content and on a regular basis or will you be bringing out a special video? Would you be offering a gift to a lucky subscriber as soon as you accomplish your goal? Whatever you decide, you can encourage this kind of contest on other social media channels for additional benef it. Within no time, you’ll have followers.8. Reply to comments, interact with existing subscribers, top fansThough it may appear to be a daunting task, try as best as you can to reply to all comments. You won’t regret it. Not all people who post videos to YouTube do this so if you do, it would create a fantastic impression and develop a loyal viewer base. Loyal viewers comment, share and like which means more followers and/or subscribers for you. Also, make it a point to communicate with your existing subscribers and top fans. You can find out who your top fans are by visiting the Video Manager Dashboard. From this dashboard, you get to know which followers are associated with maximum interaction with your channel, and you.9. Include a YouTube widget in your blogProvided you also have a blog or website, it’s a great idea to guide your site’s users to subscribe by way of incorporating a YouTube widget. The widget on your website or blog means that visitors can check out your channel (and hopefully subscribe to it too), with no need to leave the blog to do so.10. Just ask (calls-to-action)A simple and straightforward way of getting people to subscribe is to ask them to. Just incorporate a call to action towards the video’s close. This is common in popular videos. The culmination of the video is followed by 10 or more seconds where you are asked to like and subscribe. There is usually a box that takes you to some other video and an arrow pointing to the subscribe button. An effective call to action for your video’s end would include:What to do? Like the video and become a subscriberHow: Tell them about the buttons on video interfaceWhy: To see more videos from your channel11. See what your competition is doingSubscribe to the channels of your competitors â€" those who would be contending with you for views, subscribers, and finally sales. The aim is to see where they erred and learn from those mistakes to make success come easier to you. Aspects to st udy include:Posting material: Are they getting positive or negative comments/reactions for their videos? Find their mistakes and do it right with your video(s).Days and times of posting: Observe when your competitor posts and mimic the schedule. If they have been doing YouTube for long enough, chances are they know the best days and times for getting maximum views. In turn, you save time not having to figure out when to ideally post, all on your own.Posting frequency: Posting 3 times a week could increase your views considerably compared to posting just once a week. People appreciate channels that post fresh content posted consistently and frequently.With your research of the competitors completed, you can start crafting a firm YouTube marketing plan.12. Consider transitionsIf you intend to bring out a series of videos revolving around the same main concept (whether reviews or how-tos, or something else), think of common effects and transitions that you can incorporate in all videos of the series. This would provide a unified feel to your content, thereby communicating a look of professionalism to the viewer.Transitions greatly impact your video branding and can thereby contribute to the success of your YouTube channel.13. Let your viewers know what the next video is aboutTell your viewers when your next video will be coming and what it will be about. This would assist with generating buzz for the coming video. Let them know on which days of the week you would be posting videos; put the information in annotations, at the close of your video, on social media platforms and maybe even in your video description. You can even send an email to your subscriber list announcing the release of your next video.14. Develop a channel trailerIn early 2013, YouTube brought out an amazing marketing tool for video makers â€" a ‘Subscribe’ or ‘Channel’ trailer. The tool provides an incredible avenue for you to showcase your content and brand to the viewer. You can uploa d the clip to your channel’s home page and it will auto-play a non-subscriber come to that landing page.15. Word-of-mouth and other marketingAmong the people, you can promote your video to are bloggers with a considerable following, active users of social media and possibly, other YouTube vloggers. For this, you can share a YouTube subscription link. These people may assist in getting more viewers your way and in boosting your channel’s subscriber count.16. Host guests (industry leaders)Hosting leaders in a particular industry as guests in your videos will increase your reliability within the industry. In spite of the fact that bringing in guests may involve an upfront cost, there is incredible ROI to be got. The benefits of guest appearances include:You get more daily views: Typically the first few videos will experience an increase in views.You get their fans: It is not that the industry leaders are giving you their fan base. However, they are likely to promote the videos you hosted them in, and the resulting traffic could be astronomical. This naturally would raise your subscriber count.17. Get the thumbnail rightAfter the initial videos and whenever it is possible, put in the effort to create a custom thumbnail instead of using one of the already available options.18. Thank the subscribersIf the default setting is such that you receive an email whenever someone subscribes, you can consider visiting that person’s profile and expressing your thanks for his subscribing. As the number of subscribers goes up, it may become difficult to thank everyone, and you may be forced to stop if you can’t keep up. However, the expression of thanks lends a personal touch and may cause the subscribers to return, like and share your video, and/or leave comments. This in turn means more followers/subscribers for you.Initially, it may seem like a lot of hard work. However, the soar in views and followership that you will soon gain from the efforts are worth it.

The Law of Age Discrimination in the Workplace - Free Essay Example

Introduction In this current time, age discrimination has increased reported incidents around the world. For many, this type of discrimination is hampering the rights of employees or artists who were given less priority to claim a certain privilege or opportunity. This is due to the preference of institutions and groups towards the younger generation who are more active and cooperative. The aging population is concerned that this type of discrimination can significantly affect their emotional integrity due to the intimidating factors caused by stereotyping companies. However, there are new laws that are attempting to prevent this situation from happening in the future. Companies are usually apprehended after finding out that they have been involved in discriminative nature towards individuals who are subjected for apprehension. Now, the law of discrimination is slowly gaining presence around the world due to its negative impact on the community with the elderly population (Prokurat, 2012). As for the case of Liebman v. Metropolitan Life Insurance, the issue is all about discrimination on the basis of age. Employees were restricted from receiving benefits as well as having the threat of discontinuing their employment contract based on their older age group. As a result, their financial and emotional well-being is compromised due to the fact that elderly employees are already singled out by the company. The main goal is to employ younger individuals who are more technically skilled and does not have any medical conditions to continue the business efficiently. As a response to this application, limiting the aging workforce has been generating a concern to the community due to the unfair treatment of Metropolitan Life Insurance. Although there are laws prohibiting age discrimination, this law is not totally implemented as it causes an individual to become degraded with a privilege of working with the company who does not want older employees. Argument Older employees have benefits to claim, which are the insurances and job opportunities since they are still productive as the younger population. The most interesting fact about this feature is their ability to comprehend simple tasks provided by the company, old school etiquette. This is because there are new laws that provide multiple privileges for the elderly to receive benefits as they have already contributed significant productive practices in the community. Instances of age-related discrimination are often managed by the Supreme Court if there are brave elderly employees who managed to file for a legal lawsuit against their employer. The involvement of the Supreme Court generates public attention due to the nature of the lawsuit that provides a wake-up call for companies to start considering age discrimination to become more affiliated with equal treatment. An example is when an employee is fired due to a health condition, which attracts the attention of the authorities. Elderly employees are understandably weaker as compared to the younger generation. Employees aged 65 and above are mostly experiencing health problems due to a poor sedentary lifestyle that limits their physical and mental performance. They may need to work longer due to lack of retirement income and limited insurance coverages. This is usually the basis of some companies who have been considering if they are still capable of accomplishing several tasks as applied by the managers. The only problem is when the elderly become sick; it can significantly halt the operation of their performance, leading to a disruption or delays with a certain process. The impact of traditional common law constraints on managers could risk the companys productivity at a given time and strain the performance of the company if the company still employs an individual who is already suffering from discomforts at a given time. For example, a 72-year-old employee, employed with the company for 29 years, with a second diagnosis of breast cancer. With treatments and surgeries, she returns to work from FMLA and Short-Term Disability, however, she is tired and still healing. She is unable to handle the day-to-day responsibilities. With modifications to her workload, how long does the employer continue paying her wages when like employees have additional workloads? From the negative point of view from employers as managers, they believe that it is the right choice for elderly employees to have a limited employment contract. The main reason is that there are physical, mental, and emotional limitations associated with the skills and knowledge performance. As managers, the welfare of the company is always considered as an important consideration to ensure that the level of productivity is competent. Managers are aware that there are corresponding benefits awaiting elderly employees, which is beneficial as compared to the younger generation. This reason has been considering civil rights groups co ncerned due to the risk of disconnecting affected employees from having a productive socio-economic lifestyle. As a result, there is a surge in seniors filing bankruptcy according to the Washington Post (Singletary, 2018). There is a higher cost of living and Social Security alone will not sustain their debt without a supplemental income. In response to the legal laws, the Equal Employment Opportunities Commission (EEOC) is an institution that regulates all issues of age-related discrimination within the workplace. It conducts an investigation of companies involved with complaints of discriminating their employees based on their age. The Age Discrimination Employment Act of 1967 (ADEA) is another law that aims to sanction any company, individual, or group involved in segregating other individuals basing on their age, race, color, nationality, or gender (Clarkson, 2012). There are corresponding punishments and financial liabilities for individuals who have been proven on committing discrimination against other individuals or even groups. For Older Worker Benefits Protection Act (OWBPA), it aims to provide more benefits for the elderly population to have more opportunities to maintain their productive socio-economic status. By reaching the age of 65, there are several benefits and compensation opportunities that are pro vided to them regardless of the company they are currently affiliated to in order to prevent any risk of committing financial losses (Echavarria, 2015). Definition of Age Discrimination When we say age discrimination, this is the process wherein an individual has been degraded with their right or privilege basing on their age aside from their health conditions. This scenario usually occurs at the workplace wherein the affected employee has been regarded as a liability by the company or an individual responsible for discriminating an employee. At first, the affected employee may not realize that their age is the factor for influencing their employment viability. However, they become emotionally frustrated whenever discovering that they have been segregated due to their age. Therefore, there are laws such as the ADEA who can be responsible for monitoring companies involved in these illegal acts towards the elderly for a possibility of apprehension. As a result, it seeks to protect all affected employees who are at risk from being laid off by the company they are currently working. Jobs that restrict older employees One major job example is a pilot because airline companies are always ensuring the full safety of their passengers while traversing in mid-air. Pilots who are already old are required not to continue their service, especially if they failed recent vision testing. The visual acuity of people who are already in their elder stage can be observed having a blurred vision. Healthcare employees such as doctors and nurses are also required to retire at the age of 65, in which their physical capacity may no longer sustain their productive skills and knowledge at the workplace. As a physician or nurse, working in the healthcare facility require physical demand that elders cannot sustain while at work. In this case, there are several factors such as acquiring a nosocomial infection, accidents, and the risk of injury that other health care practitioners are not considering any lawsuits from the employees (Skelsey, 2013). Protection from discrimination Employers can protect themselves from any risk of facing discriminative nature by means of complying with the law. Every employer must understand that there are EEOC applications that monitor companies from any risk of being involved in discriminatory practices. These are institutions who are involved in illegal practice for excluding their employees based on their age. The ADEA is a provision wherein companies or any involved employer will be subject to legal proceedings once there is strong evidence that they have been involved in such practices. It prohibits employers from forcing these aged employees into retirement if they are in nonmanagerial positions with other criteria (Clarkson, 2012). For OWBPA, employers are raising compensation and benefits for elderly individuals on the basis that they can become a role model to other companies who provide higher benefits for older employees. The 72-year-old employee with breast cancer should be provided accommodations for her hardship (Clarkson, 2012) which may require modifying her job responsibilities to avoid a potential discrimination claim. Hiring practices With the issue against existing employees on the basis of retirement age, there are certain practices wherein employees are indeed needed to resign after several years of serving the company. One of the most critical issues is the separation pay because when there is a forced retirement for employees, it is important for the companies to pay their separation wage. In this case, employees will have a financial bridge to establish a business after their professional career demise. This employers right is regarded as the appointment or dismissal of an employee. This is in accordance to the procedures that comply with the laws to prevent any risk of being discriminated. Furthermore, employers have the right decision to protect the interest of their brand or companys image from any intent to abuse their authority just to conduct illicit activities against the company (Perry, 2014). For employees over forced retirement indicates that the employer may have the right to protect its own image and reputation from any unjust practices made by the employee. This is because there are conditions wherein the employee may have caught doing illegal or unacceptable practices that promoted harm and intimidation to other employees. When the employee becomes violent enough to cause a significant damage to the company, forced resignation or retirement regardless of age is allowed under the law. In terms of health-related problems, the company may also have the right to ensure that the employee should undergo an immediate rehabilitation. This is regardless of age wherein the employee should not be exerting more effort as their health might be further compromised if they continue to render their service with the company (Levin, 2012) As for employees who were terminated, the main basis is their behavioral characteristics while working with the company. In favor of an employers rights, they have always the prerogative to take action against an employee who was caught involved in activities that violate the rules of the company. Sometimes, there are company laws that restrict employees from performing something that has been causing a conflict of interest with the company. One example is when the employee is caught involved in fraudulent transactions that gravely affected the practices of the whole institution. Therefore, the employers believe that they are not going anything wrong because they are just protecting their company and the safety of all other employees of the company (Tuccille, 2012). Employers have the right to terminate their employee if there are scenarios that are considered before deciding to discontinue their working contracts. The first provision is that when the contract has been breached, the employer has the right to let go of the employee regardless of the age, race gender, or nationality. Possible effects of employees within the workplace The first possible impacts of having an older employee within the workplace are the presence of seniority, in which the main goal is to impose an autocratic ambiance to promote discipline within the community or society. Younger employees will learn how to become respectful with other employees, which is responsible for promoting an optimistic camaraderie between two or more employees and other stakeholders. This is all about controlling behaviors that are usually presumed inappropriate under the eyes of elder employees. The second effect is to create balanced behavioral instincts that regulate the attitudes of different personalities in the workplace. Older employees always promote harmonious working relationships with the younger employees by means of sharing their experiences that are used to prevent any dangerous remarks affecting the integrity of the company. Having a good camaraderie enhances harmonious working relationships because older employees share their knowledge regardi ng their past experiences with the similar situation. In the case mentioned earlier of the employee returning from bouts of breast cancer, she never abused her time and filed for her benefits accordingly. This sets an example for the younger team members of time management. This is because older employees have already experienced certain practices that are important for the companys implementation of laws such as age discrimination that affects the security of tenure in their respective job. These older employees are able to provide previous reactions from other individuals who encountered discriminatory actions from their past employment experience (Evans, 2012). It has been learned that age discrimination is a serious offense that can be committed by an individual or group at work. This is solely based on the prejudiced actions applied by the involved offending party towards the victim that has been enduring the agony of suffering from mistreatment. Managers are aware that age discrimination can bring a significant threat to the psychological capacity of an affected individual. The main reason behind this is that employees can be terminated without prior notice, making them financially unstable after the incident. The best solution is to analyze the existing laws applied by the company to discover some rules that promote prejudiced practices towards the rights of employees. For this reason, there are plenty of times that a person can change the existing law and implementation made by the operating institution with respect to the rights of their employees in compliance with the laws such as EEOC, ADEA, and OWBPA (Watkins, 2011). Doing the rig ht thing to ensure the quality of our employees should be a priority in all business structures. Creating an open communication structure will equip managers with the understanding of where the senior employees are in their careers and to support their need to continue working under the circumstances or to assist if one makes the decision to face retirement. References Clarkson, K.W., Miller, R.L., Cross, F.B. (2012). Business Law: Text and Cases: Legal, ethical, global, and corporate environment. Mason, OH: South-Western Cengage Learning. Echavarria, Martin, (2015). Enabling Collaboration: Achieving Success through Strategic Alliances and Partnerships. LID Publishing Inc. Evans, Gordon (2012). Upjohn Institute Economist on Right to Work Laws. WMUK (Western Michigan University Broadcast). Levin, Ginger (2012). Embrace and Exploit Change as a Program Manager: Guidelines for Success. Project Management Institute. Retrieved from citeseerx.ist.psu.edu. Perry, Mark J. (2014). Dallas Morning News editorial writer William Ruggles coined the term right to work on Labor Day in 1941. AEIIdeas. American Enterprise Institute. Retrieved from aei.org. Prokurat, Sergiusz and Fabisiak, Jan (2012). Age Management as a Tool for the Demographic Decline in the 21st Century: An Overview of its Characteristics. Journal of Entrepreneurship, Management, and Innovation. 8/2012: 8396. Retrieved from papers.ssrn.com. Singletrary, Michelle, (2018). Retired and broke: Bankruptcy filings surging for seniors. The Washington Post. Retrieved from washingtonpost.com on August 17, 2018. Skelsey, Dan (2013). Why Do People in Business Resist Change? Project Laneway blog. Retrieved from project-laneway.com.au. Tuccille, J.D. (2012). When Right-to-Work is Wrong and Un-Libertarian. Reason.com. Retrieved from reason.com on August 15, 2018.