Citical, structured report on fundamental marketing issues for Porsche Essay

Citical, structured report on fundamental marketing issues for Porsche automobile - Essay Example This was evidenced when the company produced a model, Porsche 911 which was among the most expensive and competitive cars ever produced in the automobile industry. It was manufactured for its customers who enjoy racing as well as status. Importantly, the organization builds three categories of cars, namely consumer models, racing models, and prototype cars. Out of all these models, the company produces more of racing cars than any other (Zoeller 2015). Because of this, the company’s primary marketing strategy is to produce cars that meet the needs of the wealthy customers. This makes it have a small market share because not all consumers can afford the cars, but at the same time increasing its profits (Zoeller 2015). The rest of the paper will discuss the Porsche Automobile marketing environment, marketing position, as well as the marketing mix. The report will conclude with the recommendation of ways the organization can increase its market share and continue its profitabilit y. Porsche Automobile has been in the market for the last eighty years, and this has given it a chance to gain brand recognition among its customers. Its high brand presence and reputation across the globe gives it the advantage. Secondly, the brand is preferred among the ultra-rich elites making the company to high price their models. Thirdly, the organization has few car models with a high range of variants making it have an advantage on brand extension. Fourthly, Porsche Automobile is a trusted brand for the provision of supreme style with sporty features. Moreover, the company has the popular brand in the racing and gaming industry and over 12,000 employees are ready to give support to customers (Company Spotlight: Porsche 2013). Porsche Automobile lacks presence in the middle-income segments despite their expansion at a higher rate (Taylor 2013). This makes the organization to loose on this market segment. Secondly, the very high maintenance cost in extremely

Article Report 2 Example | Topics and Well Written Essays - 250 words

Report 2 - Article Example the individual is the only one who can be responsible for their future and that if someone gets their high school education, works full time, and waits until after they are 21, they are more likely to end up in the middle class. While I do not disagree with this assessment, I also believe that this formula only represent a small part of what it takes to end up in the middle class. The fact is that there are not enough jobs in the United States for the number of workers. Unemployment can only be increased by increasing opportunities, which means that government should be creating jobs. Government does create jobs by doing public builds, creating public services that require people to work in those departments, and through incentives to businesses targeting the increase in jobs. This means giving work to businesses so that they will need more employees. A company will only hire when there is a demand for products and there is a need for builders and creators to support building those p roducts. There are some people who do not want to work, but the majority would rather have meaning in their lives through jobs that provide them with more than just food and shelter. Increasing employment increases spending, which increases wealth on all levels. I do not think increasing the minimum wage is the answer, but I do not agree that private industry will create the answer to the lack of equality in wealth within the United States. The government needs to stop focusing on corporate bail outs and pandering to the corporations as ‘entities’. Providing jobs through government programs will help to solve the problems that the United States is experiencing through increasing the spending of middle and lower classes, raising their standards of living through income, and providing for a more expanded population with means that are higher than currently experienced. CERTIFICATION OF AUTHORSHIP: I certify that I am the author of this paper, that it is written in my own words except